Pølsepresser du?

9 out of 10 young Danes have been peer pressured to drink more alcohol than they intended. To nudge this behavior in the right direction we demonstrated the absurdity of ‘drikkepres’ (peer pressure to drink) by replacing the drinks with sausages.

The Sausage quickly got on everybody’s lips

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CASE STUDY

Created in collaboration with Philip Bock & Theis Kildetoft

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